Building out a comprehensive financial plan will serve as your “blueprint” or “road-map” for organizing and outlining your personal financial picture from point A (today) until point B (the end of your or your spouse’s life). Having a financial plan in place allows you to focus on your goals and objectives while understanding efficient ways to achieve them. Your plan will not only provide oversight on your investment portfolios, but it will also help identify opportunities in generating cash flow needs, tax planning, insurance opportunities, and estate planning.

Our Planning Process:

Step 1 > Evaluation Meeting to define your financial goals and objectives

What you have and what you need

It all begins with us listening carefully to understand your financial goals and objectives. We will work with you to outline and define your goals by (1) separating your needs from your wants (2) setting a clear and defined timeframe, and (3) making sure each goal is quantifiable and achievable.

Step 2 > Gather Data

Our team will work with you to gather the data needed to analyze your current financial picture by reviewing your income, assets, liabilities, insurance coverage, investment portfolios, tax exposure, and estate plan.

Step 3 > Prepare an Investment Plan

How to get there

Our team will build and present you with a detailed financial “blueprint” that is personally designed to help you achieve success as you’ve defined it. 

Step 4 > Implement Strategies

Activate your plan

The strategies that we develop together are implemented as we work towards achieving your goals in the most efficient capacity.

Step 5 > Monitor Plan and Review

Optimize to achieve goals

The financial planning process does not end once your plan has been created. Our team will conduct periodic reviews and provide ongoing plan monitoring to ensure your strategy remains in line with your objectives and adjustments are made as life changes occur.

I want to congratulate my team here at The Normann Financial Group for our recent recognition by Forbes and Barron’s magazines.

In April, we were recognized once again by Forbes “Best in State” Wealth Advisors for 2022. In March for the 3rd consecutive year, we were also excited to be recognized by Barron’s in their 2022 Top 1200 Financial Advisors. Barron’s quoted that their aim was to pinpoint those who already provide exceptional service.

Although these publications recognize me with these wonderful accolades, I know I could not achieve this success without my wonderful team here at The Normann Financial Group. Please help me in congratulating them.

Kel Normann

Managing Director

"The essence of investment management is the management of risks, not the management of returns."

  • Expertise

    Knowledgeably Applied

    Your important financial affairs should only be left to those with not only proven expertise but also the ability to apply it effectively in pursuit of your goals and objectives.

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  • Resources

    Vital to Success

    There are many aspects to investing. We provide a depth of ability and resources to match your needs and to help you make the most of each investment opportunity.

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  • Commitment

    Worth Mentioning

    Established in 1962, Raymond James has grown to become one of the largest, most well-respected independent financial services companies in the country.

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Barron’s “Top 1,200 Financial Advisors,” March 2022. Barron’s is a registered trademark of Dow Jones & Company, L.P. All rights reserved. The rankings are based on data provided by 6,186 individual advisors and their firms and include qualitative and quantitative criteria. Factors included in the rankings: assets under management, revenue produced for the firm, regulatory record, quality of practice and philanthropic work. Investment performance is not an explicit component because not all advisors have audited results and because performance figures often are influenced more by clients’ risk tolerance than by an advisor’s investment picking abilities. The ranking may not be representative of any one client’s experience, is not an endorsement, and is not indicative of advisor’s future performance. Neither Raymond James nor any of its Financial Advisors pay a fee in exchange for this award/rating. Barron’s is not affiliated with Raymond James.

The Forbes ranking of Best-In-State Wealth Advisors, developed by SHOOK Research, is based on an algorithm of qualitative criteria, mostly gained through telephone and in-person due diligence interviews, and quantitative data. Those advisors that are considered have a minimum of seven years of experience, and the algorithm weights factors like revenue trends, assets under management, compliance records, industry experience and those that encompass best practices in their practices and approach to working with clients. Portfolio performance is not a criteria due to varying client objectives and lack of audited data. Out of approximately 34,925 nominations, more than 6,550 advisors received the award. This ranking is not indicative of an advisor's future performance, is not an endorsement, and may not be representative of individual clients' experience. Neither Raymond James nor any of its Financial Advisors or RIA firms pay a fee in exchange for this award/rating. Raymond James is not affiliated with Forbes or Shook Research, LLC. Please visit for more info.